Kickstart New Year Bookings

3 Min Read Thursday 19th October 2023

We’re so close to 2024 so it’s time to boost your appointment bookings and ensure business continues to boom in the new year. We’ll explore some fantastic ideas to encourage bookings, pamper your clients, and make next year your best one yet.

  1. Early Bird Promotions: Offer special discounts or promotions for clients who book their appointments for the new year in advance. This could include package deals, discounted services, or complementary add-ons. Promote these offers on your website and social media platforms to attract early bookings. Check out our media library to download ours or just take inspiration!
  2. Holiday Gift Cards: Encourage clients to purchase gift cards for your services as holiday gifts. You can offer these cards at a discounted rate during the holiday season. This not only boosts your immediate revenue but also brings in new clients who may not have heard of your services before.
  3. Engage with Your Clientele: Use social media and your website to keep your current clients engaged during the holiday season. Share winter beauty tips and examples of treatment results appropriate to the season, alongside promoting your services. Encourage your existing clients to book appointments for the new year and consider offering loyalty rewards or referral discounts to incentivize them.
  4. Fresh Face Facials: Start the new year by offering a range of fresh face facials. In the colder months, the skin can often become dry and dull. Highlight the benefits of these facials, such as deep hydration, exfoliation, and rejuvenation, to combat the harsh effects of winter. Explain how your facials can leave your clients feeling refreshed and ready to face the year ahead with confidence.
  5. Personalised Skincare: Offer clients a unique and personalised skincare experience. Stress the importance of providing tailored skincare advice based on individual skin types and concerns. Additionally, recommend specific products from your collection that align with each client’s needs. This enhances your retail sales and builds trust and loyalty with your clients, as they’ll see tangible results.
  6. Group Bookings: Consider offering group bookings to showcase your services and expand your customer base. Highlight the idea of hosting mini-treatments, skincare consultations, or product demonstrations for groups of clients. This can be an excellent way to introduce potential new customers to your services while also providing a social and fun experience for existing clients.

We hope this handful of tips helps to kickstart your year and keep your appointment book brimming with happy clients. Remember that your passion for making people feel amazing is what sets you apart. As you embark on this new year, keep spreading the glow, one treatment at a time. Here’s to a fantastic and successful 2024!

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