Everything you need to know about offering bridal spray tanning at your salon in one handy spot:
In the same way that brides have dress fittings before their wedding day, spray tan fittings are a series of treatments spread over a few weeks that allow clients to trial different tans. The bride gets to select an option that complements her complexion and her outfit in advance of tying the knot and you get a guaranteed run of appointments. It’s win-win!
We’d advise offering
Bridal packages should be presented as a luxurious, premium treatment. This means you can charge more as an overall package because you’ll be doing more e.g. discussing the bride’s vision for her wedding, suggesting post-tan products or perhaps even supplying a complimentary goodie bag. However, as part of the deal you could offer discounts to bridesmaids or even the groom to encourage other members of the wedding party to join in and make everyone feel like they’re making a saving.
After your bride’s initial trial tan ask her to note down which day she liked her colour the most (taking a daily selfie really helps!). For example, if her tan looked the best on day 2 you’ll know to book her pre-wedding treatment a couple of days before her walk down the aisle so her glow can settle in well.
Everyone! Create deals for the bridesmaids, matron of honour, mother of the bride, groomsmen, the best man and anyone else who will be included in the wedding party.
If you’re using a traditional spray tan with a guide colour we’d advise completing the treatment well before the big day to avoid the risk of colour transfer. However, each client is different and will react to tanner in their own way — the beauty of doing a series of trials is that you’ll get a fuller idea of your client’s skin and how quickly it takes colour on and responds to it.
All our tanning solutions are suitable for bridal tannings. However, we also have a fantastic guideless 8% bridal tanner that sprays on clear and is perfect for weddings. With this invisible solution there’s zero risk of colour transfer so a bride can safely have a treatment the day before the wedding without worrying about staining her dress. Here’s more on our bridal tanner.
For more advice on bridal tanning give us a call on 0333 600 1200.