Everything you need to know about offering bridal spray tanning at your salon in one handy spot:
What is a bridal spray tan fitting?
In the same way that brides have dress fittings before their wedding day, spray tan fittings are a series of treatments spread over a few weeks that allow clients to trial different tans. The bride gets to select an option that complements her complexion and her outfit in advance of tying the knot and you get a guaranteed run of appointments. It’s win-win!
How many spray tan trials/fittings should I offer in a bridal package?
We’d advise offering
- a consultation where you can talk to the bride about her ideas, take a look at her dress and complete a trial treatment.
- a follow up tan that considers the results of the previous session. This is where you can take her colour up or down a notch and discuss bridal cosmetics — suggest synchronising her make up and hair trials now while her colour is fresh so she can better visualise her final look.
- a pre-wedding spray tan and a discussion of post-tan products the bride can use to prolong her golden colour well into her honeymoon and beyond. This will give you the opportunity to promote consumer products too.
How much should I charge the bride for a series of spray tans?
Bridal packages should be presented as a luxurious, premium treatment. This means you can charge more as an overall package because you’ll be doing more e.g. discussing the bride’s vision for her wedding, suggesting post-tan products or perhaps even supplying a complimentary goodie bag. However, as part of the deal you could offer discounts to bridesmaids or even the groom to encourage other members of the wedding party to join in and make everyone feel like they’re making a saving.
When’s the best day to book a bride in for her wedding tan?
After your bride’s initial trial tan ask her to note down which day she liked her colour the most (taking a daily selfie really helps!). For example, if her tan looked the best on day 2 you’ll know to book her pre-wedding treatment a couple of days before her walk down the aisle so her glow can settle in well.
Who else can I include in the bridal tanning package?
Everyone! Create deals for the bridesmaids, matron of honour, mother of the bride, groomsmen, the best man and anyone else who will be included in the wedding party.
Will tanner stain the bride’s white dress?
If you’re using a traditional spray tan with a guide colour we’d advise completing the treatment well before the big day to avoid the risk of colour transfer. However, each client is different and will react to tanner in their own way — the beauty of doing a series of trials is that you’ll get a fuller idea of your client’s skin and how quickly it takes colour on and responds to it.
What’s the best solution to use for tanning a bride?
All our tanning solutions are suitable for bridal tannings. However, we also have a fantastic guideless 8% bridal tanner that sprays on clear and is perfect for weddings. With this invisible solution there’s zero risk of colour transfer so a bride can safely have a treatment the day before the wedding without worrying about staining her dress. Here’s more on our bridal tanner.
For more advice on bridal tanning give us a call on 0333 600 1200.