5 hacks to creating the best bridal spray tan fittings

Bridal spray tan fittings give brides-to-be the chance to trial and select the perfect golden glow for their wedding day. These premium packages are brilliant for boosting profits because they guarantee a series of appointments over a couple of months (here’s more on what a bridal tan fitting should include).

And here are five more tips on how to make your bridal tanning service stand out from the crowd:

1. Luxe up your salon. Create an indulgent environment for the bride’s first consultation to make her feel special, valued and appreciated. Open up some bubbly, offer chocolates, include a complimentary gift and take your time discussing her requirements for her walk down the aisle. Set aside a healthy appointment period so you don’t have to rush, take a keen interest in her vision for the day and she’ll be more likely to choose your service over another.
2. Include a series of fittings. Anything from the skin’s natural PH, the use of cosmetics, exposure to the sun, medication and hormone changes can affect how a spray tan will react to the skin. Set up a series of trial tans in the lead up to the wedding to assess your client’s skin and its receptiveness to the solution you plan on using. This will also give the bride the chance to select the perfect shade for her complexion, bridal attire and season.
3. Champion bridal tanning solution! Beat your competitors by offering a bridal spray tan that uses clear tanning solution. The 100% transparent formula eliminates the risk of colour transfer, guaranteeing that the bride’s wedding dress remains pristine even if she gets her tan on the morning of getting hitched.
4. Go above and beyond. The final tan shouldn’t mark the end of your bridal tanning service. Discuss post-tan products that the bride can use to maximise her glow well into her honeymoon, offer plenty of advice on prolonging her colour and perhaps even book her in for a follow-up treatment once the festivities are over to retain her support.
5. Don’t forget the bridal party! Create bespoke tanning packages that include the groom, bridesmaids, best man, mother of the bride and maid of honour to maximise your profits. Perhaps you could offer a ‘bridal morning’ where everyone can pop into the salon for a spray tan a couple of days before the event for a fixed rate? This added extra will amp up your profits and provide a fun way to get the (wedding) party started!