Tips for creating Valentine's Day spray tan packages
The slushiest holiday of the year is almost upon us. Here’s how to attract more lovebirds¬†to your tanning salon in time for Valentine’s Day:
Double up your profits by creating a dreamy couples’ packages¬†where two loved-up clients receive a treatment at the same time. It’ll be fun and your clients will adore the novelty of it.
Team up spray tans with smaller treatments, like manicures and facials, that already feature on your salon menu to create beauty bundles. Remember that clients are more likely to book a series of beauty treatments in readiness for¬†Valentine’s Day, so capitalise on¬†those moonstruck hearts!
Display gift cards at the till so that clients can purchase them for their paramours. Include a small complimentary gift too, like a sachet of Radiance Body Balm or a packet of sweets, to make it extra special.
Add a new limited-time package
If you offer a series of spray tans in a specials package throughout the year why not make a new one just for the Valentine’s Day period? For example, offer a series of three tanning treatments instead of the regular five or ten. These shorter packages are more likely to attract clients who will be booking in for a February spray tan anyway and will guarantee extra custom for the following month.
Ensure every client leaves the salon feeling pampered and they’ll soon be gushing about your services to their friends and family too.