How to encourage a repeat booking

Loyal clients who are devoted to repeat bookings are the bread and butter of the beauty business. The thing is, how do you get a new client to come back again after their first spray tan without sounding like Miss Trunchbull? Here’s how:

Aim for a memorable experience

Make each treatment a luxurious event where every client feels pampered. There’ll be little need to lobby for repeat bookings when¬†your services speak for themselves, so treat everyone who steps into your tanning booth like a VIP to make a lasting impression.

Talk up limited offers

Time-limited offers, where customers who make a booking within a certain window of time benefit from extra treats or perks, like a pre-tan manicure or five-minute head massage, are very attractive because nobody wants to miss out on a freebie. Add-on perks also work brilliantly for upselling and giving clients tasters of premium treatments that they might not otherwise try, like contoured spray tans.

Ask cleverly

The best time to get a client to come back for another treatment is while they pay for their previous one at the till. Ask them when, rather than if, they’d like to make another booking so they don’t even consider letting it slip; language matters! Being very specific can help too. For example, perhaps you could say, ‘is next Saturday at 11 ok for your next appointment?’ rather than putting the onus on them to contact you later. It’s unlikely they’ll give you a flat out no — they’re more likely to suggest a time that suits them simply because it’s convenient to book in again while they’re already at your salon. If they don’t make a booking always take their email and send them details on upcoming offers in your salon newsletter to reel them back in.