4 ways to promote spray tan parties
Spray tan parties held at client homes are fab for boosting your income over the Christmas period. They’re great fun, you’re guaranteed a series of treatments in a single venue over a couple of hours and you get to meet, greet and impress¬†tonnes of potential new customers. Here are four easy ways to promote spray tan parties among your clients in the run up to Christmas and New Year:
Market it to regular clients as a quirky celebration
Focus on how fun and different it is to host a spray tan party at home — it’s a quirky event, perfect for doing something unique with your friends and fab for marking everything from bachelorette parties, milestone birthdays and corporate team-building events to the simple girls night in. Throughout December spray tan parties are superb for combining festive get-togethers and beauty prep; clients get to have a chinwag and a natter over some mince pies and bubbly before topping up their golden tan in a fun and relaxed setting. The only extras required are a festive soundtrack, nibbles and drinks. If a regular client is going to have a Christmas party anyway, why not get them to combine it with spray tanning and do something a little out of the ordinary during this extraordinary time of the year?
Focus on convenience
Flexible times for evening and weekend parties? Check! Zero travel time to the salon? Check! Change straight into your jammies after a treatment because you’re already home? Check! Spray tan parties are convenience and comfort personified for the host.
Partner up with neighbouring beauty experts
Pal up with bridal shops, manicurists, make up artists and other beauty practitioners to offer a joint at-home service! They’ll do half the promotional work for you and double up on your client list! Simply whip up flyers and leaflets that share your branding to show that you’ve joined forces and drop them at local leisure centres, through letterboxes and at community halls.¬† Spread the word on social media, via email and quick text messages too! (Remember, a manicure and pedicure service in particular is fab for teaming with spray tans because nail polish protects nail beds and cuticles from getting stained with tanning solution).
Offer complimentary gifts
A free goodie bag (with sachets of moisturiser, individual chocolates, your business card and a spray tan voucher) costs little but packs a punch! Clients love freebies and complimentary gifts are brilliant for making them feel like they’re getting something for nothing. The host of the party should always benefit from an incentive too, like a discounted treatment. Another idea is to raffle off a single larger product to one lucky person instead of creating gift bags for everyone.