3 reasons to offer late night spray tans in December
Considering whether to extend your salon opening hours into the evening this month? Is a late night spray tan salon something customers are looking for? And will opening a bit later truly make you any more money?
Here are 3 reasons to keep your tanning salon open beyond 9-5 this December:
Cash in on seasonal demand
There’s a natural uptick in demand for spray tans over December as clients prep for Christmas events and New Year parties.¬† Opening your salon late night, even for just one evening a week, will give you the chance to capitalise on this extra demand while the going is good and you’re certain of making a profit from the rise in seasonal appointments. Better yet, it will give you the perfect opportunity to test the waters and see if continuing to offer an evening tanning service would be worth your while in the long term.
Fit around your clients’ busy Xmas schedules
A busy Christmas schedule can make it trickier for your regular clients to pop in for their standing appointments. Make yourself available in the evening and work around their commitments to retain their custom.¬† A touch of flexibility on your part will go a long way in encouraging your customers to stay on board. You could always rejig your opening hours to accommodate for evening treatments; why not open a bit later in the morning one day to make up the time?
Attract new clients with festive evening package deals
Promote party season sprays tans as a luxury treat — offer a glass of bubbly, mince pies or chocolates at the door, play a festive soundtrack, deck your salon with Xmas decorations and create a fun-filled atmosphere to turn a regular treatment into a yuletide celebration. Offer couples’ tanning or group spray tans, dress them up as an indulgent skincare event and you’ll soon acquire a new set of clients that you can take with you into the new year and beyond.