THE IMPORTANCE OF CHOOSING A BRAND YOU TRUST

This week, our Therapist of the Month Louise, talks about the importance of choosing brands that will help you build your business.

As head therapist of a busy beauty team, and being salon manager at Concept Hair and Beauty, I understand the importance of making the right choice when deciding which brands to work with and stock in the salon. It’s important to be able to offer clients a treatment that you know will deliver exceptional results, so that they come back to you again and again. Poor quality products and service will stick in the mind of people and at Concept, we pride ourselves on offering a luxury service – to do that, we need to be able to trust in the brands we work with and rely on the fact that the products are of the best quality. Clients also recognise quality and look out for brand names that they recognise as reliable and good quality. After all, when paying for a beauty treatment, clients want the best, most professional looking results, so salons need to choose brands that offer those professional results clients just can’t get at home.

I have worked with Sienna X for the past 3 years and absolutely love the brand because of the quality products and brand support, which is also important for a growing business. When choosing which brands to align yourself with, make sure you ask what help and advice will they offer you as a customer? As a manager I know it’s important to be able to rely on the support of a company for many different reasons, whether that’s for emergency advice on a machine problem, or for next day delivery for a last minute appointment booking. Aside from this, the products ultimately deliver great results – I consistently receive great feedback from clients and at the end of the day, if my clients are happy, I am happy.

It’s also important to make sure your chosen brands can offer something for everyone, as this makes sure you don’t lose any customers for not being able to cater for them. At Concept we do many spray tans for all kinds of different occasions and it’s great that we have different percentage solutions to give each individual client their ideal colour. Don’t forget that clients love products that help maximise their treatment, so in spray-tanning, a strong retail range is great for up selling. I always recommend that my clients use Balancing Body Wash and Radiance Body Balm to help their tan last, and to achieve soft, healthy glowing skin.

It does help that I love having a spray-tan myself of course! I always get a spray tan whenever I have a night out arranged, or if I just want a little bit of colour. As I’m so busy, my two favourites are ‚ÄòTonight’s the Night’ and the new HIT 1-hour tan‚ĶI recommend this to all of my clients!