How to sell retail

A retail range is perfect for adding a new income stream to your business and amping up your profits. Here are our top tips on making retail work for you. ¬†What’s more, during August 2016 you can purchase 10 mix and match retail tan products and get 10 free mitts to help entice your clients even more.

Eye level displays and odd numbers

Create attractive displays and place them at eye level to guarantee that every client sees them as they wander through your salon. Sienna X products boast a gorgeous golden colour, which instantly adds a touch of luxury to a display unit and allows you to showcase the premium formulations for exactly what they are; deluxe, rich and a real treat for the skin. Use these products to add glamour and interest to your space. Be clever with the layout of your display by sticking to odd numbers. Clusters of three, five, seven or nine are more appealing to the eye and look attractive.

Swot up on your product list

Learn about the ingredients, features and application processes of each product so you can recommend different tanners to your clients with confidence. If you can instantly recall and discuss the FABs (the features and benefits) of your tanners your clients will trust your judgement and expertise. Your endorsement of a product might just encourage them to buy a bottle or try something new.

Put summer products in the limelight

Gradual tanner does really well at this time of year because clients want to maintain a gentle glow over the summer season. Push it towards the front of your display or place some bottles at the till to encourage clients to make a last-minute purchase as they pay for their treatment.

Utilise free marketing space

Use the free space around your salon, like the windows, reception desk and waiting area, to display marketing material, such as posters, leaflets, treatment lists and loyalty cards. If each client pops a leaflet in their handbag you’ve made an instant connection and created a new route to a sale with virtually zero effort. People love to have some reading material to hand while they wait for their treatment so take the opportunity to promote your retail line, products and treatments in-salon while you have the chance.

Get in touch at¬†[email protected] ¬†for extra tips on boosting your retail income and details of¬†new product launches and special offers.