How to retail Tanning essentials to your clients...

Increase your income with minimal effort by retailing self-tanning products and accessories. Mitts, mousses and moisturisers are the perfect takeaway items for your clients. Take advantage of your exclusive professional trade discount and order your stock online, then promote them in-store and earn a profit margin without any extra work.

Here are four simple steps you can take today to start retailing tanning essentials to your clients:

Multi-task

Take advantage of the time your clients spend in the spray tan booth by educating them on the full range of your retail tanning products. Make personalised recommendations based on their individual needs, such as suggesting the Perfect Self Tan Primer for a professional at-home finish or the Gradual Self Tan Lotion as a top-up tanner for clients who want to prolong their professional spray tan. This not only helps the client achieve the best possible tan but also helps you increase your retail sales and customer relationships.

Showcase the products

If you’re a salon owner, display retail products in high-traffic areas like the front window, cash desk, waiting area, or freestanding shelves. Clients can easily discover new products and increase the chances of an impulse purchase. Make sure your shelves are updated frequently around seasonal periods with suitable promotions.

Educate yourself on the products

Make sure you are familiar with the different Sienna X self-tanning/aftercare products that you sell, including the ingredients, benefits and how to correctly apply them. This will allow you to answer any questions your clients may have and provide them with the best advice. Our Sienna X Customer Service Team are always on hand to help you with any questions you may have.

Bundle products and services

Offer a package deal where clients can purchase a self-tanning/aftercare product along with a professional spray tan service. This will give them a chance to try out the product at home while they maintain their professional tan.

By following these tips, you’ll be on your way to effectively selling Sienna X self-tanning products to your clients while continuing your spray tanning service and increasing your income.