How to promote spray tan parties

Spray tan parties are fantastic money-making events for mobile therapists. Think about it — you get to tan lots of clients at one location so you’re not flitting around from home to home, meet potential new customers in a fun setting and set up your equipment only once for more than double the return.

Here’s how to get people on board to host tanning parties and invite their nearest and dearest:

Existing clients make perfect party hosts

Offer longstanding clients a free spray tan for inviting over a group of friends who are happy to pay the full rate. A client who already trusts and loves your work will easily be able to talk up your services and provide fantastic publicity without you having to lift a finger.

Focus on the fun factor

A tanning party should be exactly that; a party! Plenty of nibbles, a festive soundtrack and lots of laughter make for a joyous event where friends can relax and enjoy the evening. Make it sound like a fun social gathering and you’re more likely to attract clients who want to make the most of party season and get a golden glow in a merry setting. Just keep it professional on your side and allow everyone else to enjoy the jovial atmosphere while you work.

Talk about convenience

Who wouldn’t want to get tanned in the comfort of their own home and avoid the travel back from a salon with guide colour on their skin? Home tanning in a comfortable place in comfortable clothes with all the best people is the ultimate in luxury and convenience.

Create incentives

As mentioned above it’s vital that the party host gets something, like a free or discounted treatment, out of opening up their home to friends and family. Offer incentives to other guests too, such as 20% off their next tan or 50% off if they bring in a friend who pays full price.