Making the most of Instagram Reels

As well as being a free method of marketing and exposure, social media helps people emotionally connect to your business, bringing your treatments to life.

The world of Social Media is constantly evolving bringing new opportunities. The latest trend to gain more traction on your social media platforms is the focus on video content in the form of “reels”. Video content can help encourage sales. Convince those hesitating to book by showing off your skills and results of your beauty treatments.

If you’re wanting to get started, you can do so while keeping things simple.

Face of the brand- keeping authentic

It is important to provide a face behind the brand, as people want the authenticity of seeing a real person; your business can benefit hugely from leveraging the opportunity to display people and personalities. If you aren’t comfortable being on camera start with just visuals and adding text onto the screen.

Relatable and engaging

Give your customers the content you’d want to see yourself. Satisfying before and afters to showcase your skills. Start simple, there is no pressure to use trending transitions stick to what you are comfortable with.

Involve real customers

To start generating video content, you can try offering half-price treatments to clients who give their permission to be filmed for the purpose of featuring on your socials. You can even offer free treatments to clients who may be spending an extended amount of time with you to film the content, inviting them in after your paying clients for the day are done.

Sounds

Relevant music and trending sounds can help showcase your content and build awareness. Make use of hashtags that are relevant to your business

Post consistently

Utilse the free advertising platform. Post reels regularly to ensure you are appearing on your followers feeds and increasing your chances of gaining customers.

Top Tips

• Avoid Horizontal Video
• Position Text central, placing text too far at the top and bottom could mean it is cropped out on main feed
• Use an appropriate cover photo that clearly represents the video.
• Ensure there is good lighting
• Edit your video within Instagram, utilise the editing tools such as cropping videos.