3 reasons to start selling Sienna X retail

Selling stuff is hard isn’t it? And who wants to pressurise clients into buying fake tanner anyway? Besides, I’m too busy. Surely it’s better to stick with what I know best and leave the selling to someone else?

These are just a few of the concerns we’ve heard from salon owners who haven’t ventured into retail sales yet. The sad thing is, many of these misgivings are holding beauty businesses back¬†from boosting their income. Here’s what we think:

You’re already a sales person! Every day you’re selling your skills and expertise to your clients by encouraging them to try new treatments, recommending skincare routines and brainstorming new beauty packages. No matter whether you’re selling a service, a treatment or a product you’re using the same set of skills; why not switch from selling spray tans to fake tans? You have heaps of knowledge on prepping the skin, applying tanner and maintaining a gorgeous colour anyway so there’s little extra you’ll need to learn to make a start.

You’ve curated the perfect target audience! You see your appointments book? It’s choc-a-bloc with potential retail customers. These are people you’ve already built a relationship with, who trust you and will take a chance on purchasing whatever you’re selling because they don’t see it as a risk — your services have always been a sure-fire bet so why would your product recommendations be any different? Your endorsement is golden, just like a Sienna X glow.

Diversify your income stream! Adding an extra string to your bow can only be a good thing. Better yet, it won’t take up much of your time — simply order some samples, tell your clients about them during their treatments and ring up any sales at the till as normal. Displaying our premium sunless tans, prep products, moisturisers and exfoliators around your salon will also make your space look ultra-professional, glamorous and high-end.

Ready to get your sales hat on? Call us on 0333 600 1200 to talk more or make a purchase.