5 reasons to offer intimate waxing

From ‘manscaping’ and bikini line topiary to the French wax and Brazilian landing strip, removing pubic hair is fast becoming the norm. Here¬†are 5 reasons why your salon should jump on the intimate waxing bandwagon:

Meet demand!

Intimate waxing is in high demand these days as clients become more adventurous with their de-fluffing requirements. Treatments have advanced beyond the simple tidy-up bikini wax to specialist services like the Hollywood, Brazilian and Playboy waxes that eliminate or shape the hair growth in the nether regions. There are a diversity of treatment options, so why not be the one to meet the demand?

Capitalise on the summer

This is the perfect time of year to introduce intimate waxing treatments because¬†clients are prepping for the summer holidays. Advanced bikini waxes are made for bikini season and leave the skin feeling super-soft, smooth and hair free for up to a month. Bring in those new clients now, maintain excellent customer service and you’ll be guaranteed year-round custom.

Maximise profits

Intimate waxing is a premium treatment, which makes it a high yield and lucrative move. Clients are looking for experts when it comes to waxing sensitive areas and prefer to choose salons offering premium treatments delivered by a specialist over cheaper sessions elsewhere. Up your prices with abandon!

No extra outlay

You’re already on board with face, eyebrow, leg and bikini line waxing so why not bump up your treatment list with a few extras? There’ll be no additional¬†outlay because you already have the products, equipment and tools on hand; all you’ll need is a little extra time to make a greater¬†turnover.

Quick treatments with sizable gains

If you’re completely new to intimate waxing don’t rush — be¬†cautious with your booking times to ensure a successful treatment. With practice you’ll be able to complete the service¬†quickly and efficiently, adding little extra time to an existing leg wax or underarm treatment.