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Professional Tips & Advice

5 low cost ways to market your salon

2 Min Read Tuesday 25th October 2016

Promoting your salon doesn’t have to cost a fortune. There are lots of things that you can do for free (or very cheaply) to boost your profile and attract new clients if you’re working within a tight marketing budget.

Here are 5 low cost ways to advertise your salon:

Become a social butterfly

It’s free to set up Facebook, Twitter, Pinterest, Snapchat and Periscope accounts. Why not make your mark on each platform and maximise your reach? Create new content for each profile, like competitions, special offers and hashtags, and update them regularly to attract new clients to your business. Competitions that require entrants to share your content will guarantee that you reach a wider audience.

Embrace online stardom

Start a YouTube channel featuring details of your treatments, tips on using skincare products or guides on tanning at home. People will value your expertise and if you can become the ‘go-to’ online authority on fake tanning your traffic¬†will easily convert into more footfall at your salon.

Reveal your inner chatterbox

Engage with clients who contact you through your social media profiles or blog. Adopt a friendly but professional attitude and customers will trust your skills and return to your salon again and again. Ask clients to recommend your services to their friends and offer them a free treatment if they get you some referrals.

Write newsletters

Create a newsletter that details services, special offers and beauty bundles for your existing clients. These promotions will encourage customers to try out new treatments, helping you to profit from your current client list.

Get local

Work with your community and get involved in local projects to enhance your reputation. Your salon neighbours will make up the majority of your clientele so it’s worth creating tailored treatments that service the needs of local residents.

Finally, make the most of the fantastic promotional materials we have on offer right here. From flyers and goody bags to posters and stickers, we’ve got a great selection of affordable marketing essentials¬†that look uber professional.

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