Our Founder
Nicola Matthews
Since establishing Sienna X in 2004, Nicola Matthews has brilliantly transformed the tanning industry. Her innovative journey, from pioneering spray tanning to delivering comprehensive training and diverse retail products across 4 treatments, has solidified her status as one of the UKs leading experts in the beauty industry.
HEALTH AND BEAUTY ENTREPRENEUR OF THE YEAR
2022 FINALIST
Sienna X founder, Nicky Matthews, was a finalist in the 2022 Great British Entrepreneur Awards, an honor recognising her dedication, innovation, and leadership in the beauty industry. Learn more about her journey from inventing a pop-up spray tan cubicle to transforming Sienna X into one of UKs most trusted beauty brand.
"We want women to look and feel their best and in the most natural way possible."
— Nicola Matthews
Q&A with Nicky
Early inspiration and the birth of sienna X
Could you tell us about your initial interest in the
Before I became the founder of this fabulous beauty brand
I got to meet lots of lovely clients whilst being able to
What was the inspiration behind the pop-up spray tan
The inspiration for the pop-up spray tan cubicle was born
Would you like to share the story of Sienna X's origin?
As the demand for more products and services grew, the
staying current and ongoing learning
What is the importance of continuous education in the beauty
Education is key in the beauty industry, and at Sienna X,
How do you keep up with the latest trends and techniques
Keeping up with industry trends is vital for any growing
challenges and balance
What are some of the challenges you've faced in your career
One of the challenges I've faced is the difficulty of
How do you maintain a balance between staying true to
At Sienna X, we strive to ensure everyone looks and feels
memorable moments
Can you share a memorable moment from your career that significantly impacted you?
Each time we have the opportunity to provide spray tans for an event or show, it always feels special. A few standout instances include being involved in the James Bond movie "Skyfall", where we had the chance to tan some of the actors. We've also had the honour of being the official tanner for the Brit Awards multiple times, which was an exciting experience filled with talented artists.
However, one of the most heart warming experiences was when we were the official tanner for Strictly Come Dancing. This was particularly special as my mother was a big fan of the show, and being able to provide her with tickets to see the celebrity guests performing in Sienna X tan was a truly cherished moment.