This page is a practical consultation playbook for professionals retailing The Night Cream. It’s designed to give you confident, natural phrases you can use in real appointments — without sounding scripted, salesy, or overly technical.
Use these scripts as frameworks, not word-for-word rules. Adapt them to your tone, your client, and your treatment style.
For product positioning, ingredients, and results overview, see The Night Cream Professional Overview.
How to Use These Scripts
- Choose 1–2 phrases per consultation — not all 12.
- Pair with a clear reason (client concern, treatment goal).
- Always follow with a pause — let the client respond.
Client Type Scripts
1. The “I Want Firmer Skin” Client
Script:
“Based on what you’ve mentioned about firmness, this is the night cream I recommend when clients want skin to look more supported and defined over time — especially through the lower face.”
2. The Early Ageing / Preventative Client
Script:
“This is one I recommend before firmness becomes a big concern. It supports elasticity early, which helps maintain skin structure long-term rather than trying to correct it later.”
3. The Tired or Dull-Skin Client
Script:
“Your skin isn’t lacking moisture — it’s lacking overnight support. This works while you sleep to help skin look smoother, fresher, and more energised by morning.”
4. The Client Who Wants Visible Results (But Nothing Aggressive)
Script:
“This isn’t a harsh or reactive product. It’s designed to work gradually with your skin’s natural repair process, which is why results build consistently rather than all at once.”
5. The “My Skin Is Sensitive” Client
Script:
“This is formulated to support the skin barrier while improving firmness, so it’s often a good option when clients want results without irritation.”
For timing around treatments, see The Night Cream Pro FAQ.
6. The Client Already Using a Day Cream
Script:
“Your day cream protects your skin — this one works when your skin is repairing itself. They do two very different jobs.”
For routine structure, see Night Care vs Day Care for Clients.
Ingredient-Led Scripts (Without Overloading)
7. Explaining Progeline FF™ Simply
Script:
“This contains a biomimetic peptide chosen to support firmness and elasticity over time — it helps skin look more defined rather than just hydrated.”
For deeper ingredient confidence, see How to Explain Peptides, Niacinamide & Hyaluronic Acid to Clients.
8. When a Client Asks “Will This Lift My Skin?”
Script:
“It supports the skin structures linked to firmness and elasticity. It won’t replace treatments, but it helps maintain and extend results between appointments.”
Objection Handling Scripts
9. “I’ll Think About It”
Response:
“That’s absolutely fine. I’d just suggest starting a night cream like this sooner rather than later if firmness is a goal — consistency makes the biggest difference.”
10. “I Already Have a Night Cream”
Response:
“That’s great — the difference with this one is that it’s specifically designed to support firmness and elasticity, rather than just hydration.”
11. “Is It Worth the Price?”
Response:
“This sits in the same category as treatment-support skincare. Clients usually notice the value when they use it consistently and see how their skin holds results longer.”
12. “Will I See Results Quickly?”
Response:
“You’ll notice hydration and comfort quite quickly, but firmness and definition improve gradually. This is about long-term skin support rather than overnight change.”
Professional Tip: What Not to Say
- Avoid words like “instant lift” or “face-lifting”.
- Don’t compare it to injectables or clinical procedures.
- Focus on support, maintenance, and improvement over time.
Quick Reference (Staff Training)
Use this page as your consultation cheat sheet. One or two confident, well-placed phrases are often all it takes to help a client understand the value of a night cream — and feel good about their decision.
