Tanning for men: the lowdown

Lots of men are nervous about trying a sunless tan for the first time. Add another income stream to your tanning business by persuading male clients to book in for a man tan by discussing these fantastic benefits:

1. Fake tan defines the muscle tone, which makes the triceps and biceps look stronger and leaner.
2. Sunless tanner camouflages stretch marks, scars and blemishes by evening out the skin tone and creating a balanced complexion. Stretch marks in particular, are common among men who lift weights at the gym, especially around the upper arms and thighs.
3. The application of a lighter shade of tanner down the centre of the torso helps to create the illusion of a slimmer physique because it draws the eye towards the middle of the body. It's a super-quick way to lose some pounds without lifting a finger.
4. A touch of tanner on the face creates a healthy glow, camouflages crow's feet and uplifts a sallow complexion. It also highlights the cheekbones and contours the face.
5. A professional tan is perfect for men with fair skin who tend to burn under the sun - it's the safest and most effective way to achieve a golden brown colour.
6. Sienna X tanners combine a selection of moisturising ingredients to hydrate and protect the skin

The Touche de Soleil salon treatment is ideal for men because it lends the skin a subtle but noticeable glow. Even though it's the lightest tanner in our range of Sienna X salon solutions it can still last for up to a week with the proper care.

You could also suggest using Gradual Glowing Self Tan if your male clients want to trial a gentle tanner at home. This moisturising tanner looks natural, develops over the course of the day and doesn't need to be washed off, making it ideal for someone who's new to tanning and isn't ready for the full-on commitment of a spray tan.