Building a bridal tanning package

Wedding season is almost here! So this is the perfect moment to create and promote bridal tanning packages to attract clients who are soon to tie the knot.

Here are some ideas on what to include in a bridal package to maximise your income in the run up to this year's spring/summer weddings:

1. Consultation. Start with a quick consultation to discuss the bride's expectations and settle on the colour she feels most comfortable with. Talk about pre-tan prep, exfoliating beforehand to create a seamless finish and the importance of following up with a rich moisturiser to lock-in the radiant colour.
2. Series of treatments. Include a number of tanning treatments in the run up to the big day. Offering three tanning sessions over a three month period will boost your income and give the bride the chance to get a feel for the depth of colour she'd most prefer for her walk down the aisle. You could trial contoured tanning as well as a basic all-over tan with a single solution to see what suits your client's complexion.
3. Party atmosphere and extras. On the day of the final tan offer the bride a glass of bubbly to make her feel extra special. Prepare a goody bag with a selection of samples that will help to prolong her caramel colour well into the honeymoon, such as Radiance Body Balm and Balance Body Wash.
4. The groom. Why not add in a free tanning treatment for the groom? There's no reason why his skin shouldn't look flawless on the day; even a gentle touch of 6% colour will enhance his muscle tone, camouflage scars and balance out an uneven complexion. You could even create a discounted package for the entire bridal party that includes the bridesmaids, maid of honour and the best man.

Don't miss the opportunity to capitalise on wedding season. Help a bride to create her dream wedding by giving her a flawless tan that will ensure all eyes are on her when the wedding march begins.