Senior Digital Marketing Executive

We are looking for a Senior Digital Marketing Executive to join our Marketing Team. 

At Sienna X, we celebrate 20 years heritage as a beauty brand. We are a dynamic and innovative beauty brand with a diverse range of products sold across multiple channels, including D2C, B2B, wholesalers, retailers, and international markets. As a company, we pride ourselves on our creativity, quality, and customer-centric approach. Our team is passionate, driven, and always looking for new ways to grow and expand our brands success. We are passionate about transforming lives through beauty. We value personal growth, curiosity and integrity.

The Senior Digital Marketing Executive will report directly to the Marketing Manager.

About the role:

We are expanding our Marketing Team by appointing an acquisition-focused Senior Digital Marketing Executive to drive e-commerce growth and develop digital campaigns across the brands marketing channels. This is a crucial role in our marketing department, where you will also act as the number two to the Marketing Manager and step into a leadership role during their sabbatical absence.

You will be responsible for driving ecommerce growth, handling marketing analytics, contributing to the overall growth and sales strategy of our business and supporting the Marketing Manager, especially in their sabbatical absence with leading the team and department.

With a can-do attitude and positive approach to work, you will be expected to combine highly analytical skills with creative conceptual thinking and strong commercial awareness, leading the direction of our online and offline presence and helping to support Sienna X in its next phase of growth digitally. This role will also require collaboration with external agencies, to align marketing efforts with overall business objectives.

Key Responsibilities:

• Ecommerce Growth: Share your knowledge and advice to develop and execute strategies to drive online sales growth, focusing on customer acquisition, retention, and conversion optimisation. Keeping our online presence and websites up to date with strong SEO.
• Marketing Strategy: Collaborate with the Marketing Manager to create and implement comprehensive marketing strategies across all channels, including D2C, B2B, wholesalers, and retailers.
• Cross-Channel Marketing: Coordinate marketing efforts across all channels to ensure a cohesive and effective brand presence, including paid campaigns such as PPC & Meta.
• Analytics & Reporting: Monitor, analyse, and report on key performance metrics, using data to inform decision-making and optimise marketing campaigns.
• Campaign Management: Oversee the planning, execution, and performance of marketing campaigns across digital and traditional channels. Drive retention and lead generation through wider marketing campaigns such as PPC & Meta.
• Budget Management: Assist in managing the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Content Oversight: Ensure that all marketing content is consistent with the brand’s voice, tone, and values, and resonates with our target audiences.
• International Markets: Contribute to the development and execution of marketing strategies for overseas markets.
• Team Management: Lead and manage the marketing team in the Marketing Manager’s absence, ensuring smooth operation and achievement of marketing goals.

Key Requirements:

• Experience: Minimum of 5 years of experience in a marketing role, preferably within the beauty or consumer goods industry at a senior level. Experience in e-commerce is essential.
• Multi-Channel Marketing: Previous campaign experience and excellent knowledge of multi-channel digital media including, but not limited to PPC, Social Media, Email marketing and SEO.
• Leadership Skills: Proven ability to manage and lead a team, with experience stepping into senior roles when required.
• Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
• Strategic Thinking: Ability to develop and implement marketing strategies that align with business goals and drive growth.
• Communication: Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment with a flexible approach to changing priorities.
• Technical Skills: Proficiency in digital marketing tools and platforms, including WordPress, Shopify, Google Analytics, Meta Business Suite, SEO, Email Marketing

Benefits at Sienna X:

Lovely, bright spacious office in the heart of Droitwich Spa. Within walking distance of retail parks and canal lunchtime walk routes.

📈 Competitive salary and bonus structure

👖 Generous Staff Discount across all products

💁🏽‍♀️ A collaborative, creative and inspiring working environment

💃 Social by name, social by nature… we like hanging out with each other when it’s not all about work and love us some organised (and not so organised) fun!

🏆 Opportunity to attend Award Ceremonies

📝 Personal learning & development opportunities

🏠 Flexible working options available after a successful onboarding period.

🍏 Free breakfast, snacks and Light Lunches available. Good coffee, every type of tea you can think of… or we’ll get it in

📈 Pension Scheme

Passionate Team 

It takes a certain sort of person to be their best in such a fast-paced, ever-changing environment like Sienna X.  We look for talented, self-motivated, and enthusiastic individuals who will be able to share our passion for providing the “world’s natural beauty, professional experience.” 

MUST apply with a covering letter and CV.

If this sounds of interest, please email [email protected] for more information or call 0333 600 1200 and ask to speak to Molly.